VIA's personalized video service - Direct Video - speaks directly to all of your audience members, individually, with a custom message at just the right time.
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about direct video
Video produced by VIA's industry pros
Customized to an audience of one
Automated SMS and email delivery by VIA
Concept to measurement then optimize to maximize results
SAMPLES
CASE STUDY
130% increase in open rate and 115% increase in click-through rate ... 1915 South completely changed the nature of their post-transaction customer engagement. Direct Video not only opened a new line of communication for 1915 South, but it eclipsed their typical campaign performances. How can Direct Video change your audience engagement? Let’s find out. Click below to schedule a free discovery session.
Schedule discovery
process
No complicated platform to navigate. VIA's team provides white-glove support for your campaign every step of the way. Here’s what you can expect from our personalized video solution.
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1. Discover & define the opportunities
2. Develop creative concept
3. Secure integration of your data
4. Full-service setup & automation
5. Measurement & optimization
Create personalized touch points throughout your customer journey. Send a simple post-purchase thank you, meeting reminders or important renewal details.
Nurture leads and improve conversions. By delivering relevant and personalized messages, you can effectively guide customers through the buyer's journey to help convert leads to customers.
Personalized videos captivate viewers by directly addressing them, creating relevant and engaging content. This results in higher click-through rates, and longer viewing times.
Provide a unique and tailored experience. Showcase you value customers and are willing to go the extra mile to deliver a personalized experience.
INDUSTRY
E-Commerce
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Retail
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Automotive
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Healthcare
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Financial
Insurance
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Travel & Hospitality
Education
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Gaming
Real Estate
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Communications
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Investment
Home Services
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Utilities
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Direct Video is VIA’s end-to-end personalized video solution for custom-made video content tailored to address an audience of one - scalable and automated. By incorporating personalized data like customer names or product information, with cinematic-quality video templates, we create highly engaging personalized customer journeys to improve engagement and maximize ROI.
Direct Video can work with any organization or business that is looking to elevate its customer journey. If you are looking to increase engagement, build trust, and drive conversions by addressing individuals directly and speaking to their unique pain points -VIA can help. VIA will start every new engagement by understanding your need, and crafting a compelling narrative that speaks to your audience of one in the most effective way.
Your investment will be based on several different factors—video production needs, data points, and the volume of videos we will send, to name a few. During our initial discovery, we will take a deep dive into understanding your goals, what you will need from a production standpoint, customer data integrations, and how and when you want to send your videos. We are a partner in your personalized marketing strategy and will work with you to drive down the cost of effective audience engagement.
VIA is a full-service video production company, and we can help you if you need a brand new video or have an existing video that just needs to be updated. We can craft your video or give you some best practice insights on what works best for your personalized strategy.
HEAR IT FROM THE HORSES’ MOUTH
"Working with VIA to implement their Direct Video tool for personalized video engagement has been a game-changer for our business. The personalized video content has greatly enhanced our brand's connection with customers, and the hands-on support from VIA's team has been exceptional, ensuring a smooth and successful integration."
Bill D.
VP of Merchandising & Marketing / 1915 South
"One of the biggest obstacles to overcome with marketing today is delivering a message that truly 'matters' to your customer. Getting in front of them is difficult enough, trying to deliver a message that sticks is even harder. With direct video you gain the ability to deliver engaging video content that's personalized based on the way an individual customer interacts with your brand; there's nothing more relevant than that."
Jon G.
Founder/ Gadfly Marketing
"VIA's Direct Video tool has empowered us to deliver impactful personalized video content to our audience. The benefit of increased customer engagement has been significant, and the positive experience of collaborating with VIA's team has been marked by their expertise and dedication to our success."
Gabe D.
Business Director / Skeleton Crew Collective
