Personalized Video Marketing.
Built for retail.

Direct Video is VIA’s end-to-end personalized video solution for custom-made video content tailored to address an audience of one - scalable and automated. By incorporating personalized data like customer names or product information, with cinematic-quality video templates, we create highly engaging personalized customer journeys to improve engagement and maximize ROI.

Direct Video can work with any organization or business that is looking to elevate its customer journey. If you are looking to increase engagement, build trust, and drive conversions by addressing individuals directly and speaking to their unique pain points,VIA can help. VIA will start every new engagement by understanding your need, and crafting a compelling narrative that speaks to your audience of one in the most effective way.

Your investment will be based on several different factors—video production needs, data points, and the volume of videos we will send, to name a few. During our initial discovery, we will take a deep dive into understanding your goals, what you will need from a production standpoint, customer data integrations, and how and when you want to send your videos. We are a partner in your personalized marketing strategy and will work with you to drive down the cost of effective audience engagement.

VIA is a full-service video production company, and we can help you if you need a brand new video or have an existing video that just needs to be updated.  We can craft your video or give you some best practice insights on what works best for your personalized strategy.

Direct Video makes it possible to send personalized videos to thousands of customers at scale without creating each video individually. Customer data is used to dynamically personalize elements of the video and messaging for each recipient, while Direct Video handles the production and delivery process.

This gives retailers the benefits of one-to-one personalized communication with the efficiency of a large-scale marketing campaign. Direct Video is especially effective for retail promotions, customer re-engagement, financing offers, events, and sales campaigns where personalization can help increase response and conversion.

Direct Video measures personalized video campaign ROI by connecting campaign recipients with actual customer purchases during a defined matchback window. This allows retailers to measure sales generated by customers who received the campaign rather than relying only on email opens, clicks, or video views.

Campaign reporting can include metrics such as customers reached, customers who purchased, attributed sales, conversion rate, average transaction value, and return on investment. When available, Direct Video can also use a holdout or control group to compare customers who received the campaign against similar customers who did not, providing a stronger measurement of incremental sales impact.

The amount of customer data needed depends on the campaign, but personalized video marketing does not require an extensive customer profile. Basic information such as a customer’s name and contact information can be enough to begin personalizing the experience.

Additional CRM or POS data can make campaigns even more relevant, including store location, purchase history, financing relationship, product interests, previous transactions, or customer segments. Direct Video uses the available data to create personalized messaging while allowing retailers to determine which customer information should be used for each campaign.

Direct Video personalized video campaigns can be delivered through email and SMS/text messaging, depending on the retailer’s customer data, communication preferences, and applicable consent requirements.

Email campaigns can be delivered directly as part of the Direct Video program. For SMS campaigns, we typically work with the retailer’s existing SMS or CRM messaging platform, allowing them to use their established customer opt-ins, consent records, and opt-out processes.

This approach helps retailers incorporate personalized video into their existing text marketing strategy while maintaining the controls they already use to comply with TCPA requirements, carrier guidelines, and customer opt-out requests. Customers who receive the message can click through to their personalized video experience from their mobile device.